Media Guide

Kristel Muciño

Deputy Vice President, Communications and Marketing

Kristel Mucino | UnidosUS

Kristel Muciño is UnidosUS Deputy Vice President for Communications and Marketing, and a member of UnidosUS’s Leadership Team. Kristel serves as a key leader in a collaborative team working across departments to support the organization’s mission, priorities, and initiatives through strategic communications and messaging to key stakeholders. She develops and implements the strategy, messaging, and execution of integrated communications and comprehensive media relations in support of the outreach, engagement, and advocacy priorities of UnidosUS.

Previously, Kristel was Vice President for Communications and Marketing at the Washington Office on Latin America (WOLA), a leading research and advocacy human rights organization. As head of WOLA’s communications team, she greatly expanded the organization’s outreach and impact through a rebranding process that positioned WOLA as a leader in its field. Kristel oversaw media relations, digital strategy, and multimedia projects, and led WOLA to develop key relationships with the media, celebrities, and artists on innovative advocacy projects.

Throughout her career, Kristel has consulted with human rights organizations and advertising agencies in Latin America and the United States. In 2009, she worked with the lawyers of La Comisión Mexicana de Defensa y Promoción de los Derechos Humanos to build the press strategy around an Inter-American Court on Human Rights case. The Court’s historic ruling was the first against the Mexican military for a human rights violation during that country’s Dirty War three decades earlier. In 2018, she consulted with the organization Due Process of Law Foundation to build a road map on how to grow its communications department.

Kristel has always had a foot in journalism. Last year, she anchored, and reported for, a 10-episode series for HITN TV featuring leaders and organizations that work to advance the Latino community. Previously she reported for a national Hispanic TV network, V-Me, where she covered the 2008 U.N. General Assembly and the 2008 U.S. presidential election. She has also freelanced for leading media in the United States and abroad. Kristel worked with Ambulante Film Festival on the first high-profile gala in Mexico City to raise awareness about human rights and funds for artist Peter Gabriel’s WITNESS, a nonprofit that has pioneered the use of video to advance human rights.

Kristel was born and raised in Mexico. She earned her Master’s from the Columbia University Graduate School of Journalism, where she received the Maria Moors Cabot scholarship, and earned her bachelor’s from Boston University’s School of Communications.