Media Advisory

NCLR to Launch Florida Voter Registration Campaign

South and Central Florida are focal points of on-the-ground canvassing efforts to increase Latino participation in upcoming elections

April 1, 2016 

Camila Gallardo
(305) 215-4259

MIAMI—On Thursday, April 7, NCLR (National Council of La Raza) President and CEO Janet Murguía will officially launch the organization’s 2016 Florida voter registration campaign in NCLR’s Florida regional office. Florida has the nation’s third-largest Hispanic population with almost five million Latinos calling the state home. According to the Florida Division of Elections, 2.6 million Latinos are eligible to vote in the state, but only about 1.8 million Hispanics are registered.

NCLR is increasing Latino participation with both proven traditional methods as well as newer, more innovative efforts. Prospective voters are being reached in person through multi-site community canvassing and service providers, in schools through a newly developed high school democracy project, and continually through issue education and voter activation. Online engagement includes the groundbreaking Latinos Vote app and web tool, which put registration at users’ fingertips and allow them to help others register to vote as well.

Latinos have become an increasingly important voting constituency in Florida, a state that plays a key role in determining presidential election outcomes. NCLR’s campaign will include door-to-door canvassing efforts, voter registration events, partnerships with local NCLR Affiliates, and dissemination of online tools and resources to reach the state’s treasure trove of potential voters.

Murguía, along with NCLR Affiliates and canvassers, will be available for interviews. To attend, please RSVP to Camila Gallardo at


WHAT:    Press Conference to Launch NCLR’s Florida Voter Registration Campaign 
WHO:     Welcome and Introductions: Natalie Carlier, Regional Coordinator, NCLR
  Janet Murguía, President and CEO, NCLR
  Councilwoman Sandra Ruiz, City of Doral 
  State Representative Jose Felix Diaz 
  Maria Garza, President, Mexican American Council (NCLR Affiliate)
WHEN:  Thursday, April 7, 2016
  11:00 a.m. EDT
WHERE: NCLR Florida Regional Office
  790 N.W. 107th Ave., Suite 115
  Miami, FL 33172


NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit or follow along on Facebook and Twitter.