At Texas Summit, Participants Highlight the Important Role Latino Millennials Will Play in the Upcoming Elections

Presenters Discuss Issues Important to Latinos, Provide Strategies and Tools to Increase Hispanic Youth Voter Participation

March 19, 2016

Julian Teixeira
(202) 776-1812

SAN ANTONIO—Today, NCLR (National Council of La Raza) celebrated its inaugural College Summit for members of its Líderes Avanzando program, an effort aimed at bringing higher learning institutions, sponsors and students together to help support Latino students in their first two years of college through skill-building techniques and workshops. As part of the Summit, NCLR and Univision hosted a panel discussion on the Latino youth vote, a segment of the electorate that could play a decisive role in shaping election results locally and nationally this coming November.

“Latino youth are a critical segment of the electorate and today we worked with young leaders from across the country so they have the tools they need to amplify young voices. That is why we created a mobile app that puts voter registration in the palms of their hands, and allows them to become a portal to registration for their eligible friends and family. There are so many issues at stake that will affect our future opportunities that we can’t afford to sit on the sidelines come November,” said Kumera Genet, Líderes Program Manager, NCLR.

Latino youth make up almost half of eligible Hispanic voters across the United States and according to Pew Research Center, they are poised to be the primary driver of growth among eligible voters in the Hispanic community. Voter registration is key to increasing the electoral influence of the Latino community; more than 12 million Latinos who are eligible to vote across the United States are not yet registered. NCLR and mitú recently launched a mobile app to simplify the process, particularly for young Latinos who are frequent and heavy users of technology.

During the panel discussion, presenters highlighted important strategies to engage and empower their communities ahead of November’s elections.

“Univision is honored to be part of NCLR’s College Summit this year. As part of the Media, Youth and Civic Engagement panel we had the opportunity to motivate our college students to become active in civic engagement both locally and nationally. It is our voice that will shape our future and we need to use it loudly for our community, for our families and for those who are not able to vote. We hope to encourage everyone to vote for our America,” said Cristina J. Bazaldúa, Director of Community Empowerment, Univision Communications.

“Now more than ever, our young people participate in an intensely intimate relationship with the media. The Media, Youth and Civic Engagement panel at the NCLR Líderes Avanzando Civic Engagement Town Hall presented an opportunity to discuss with them the importance of honing their media literacy so that they can make informed decisions about the world they live in and utilize this incredibly powerful tool to become political influencers in their own right,” said Cindy Casares, Communications Director, Southwest Key Programs.

This panel is part of an ongoing collaboration between NCLR’s #LatinosVote campaign and Univision’s #VoteForYourAmerica campaign, to provide tools and information to eligible Latinos to participate in the upcoming election.

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit or follow along on Facebook and Twitter.