News Release

NCLR and Frankie Negrón Join Forces to Get Latinos Registered to Vote!

June 4, 2016

Camila Gallardo
(305) 215-4259

ORLANDO—Today, NCLR (National Council of La Raza) was joined by salsa singing sensation Frankie Negrón at the Hispanic Chamber of Commerce of Metro Orlando’s Expo to promote the importance of the Latino vote, during which NCLR canvassers registered eligible Latinos. Latinos have become an increasingly pivotal voting bloc, particularly in states like Florida, which has a robust and rapidly growing Latino population.

“We are so pleased to join forces today with the talented and respected artist Frankie Negrón to spread the word to the Latino community about the importance of registering to vote and making our voices heard this election,” said Jared Nordlund, NCLR’s Senior Civic Engagement Strategist in Florida. “One powerful way to ensure that we are helping to shape and influence the policy decisions that affect the quality of our lives is to register and turn out, and also encourage our friends, families and neighbors to do the same.”

NCLR is growing Latino participation with both proven traditional methods and innovative tactics. Its Latinos Vote 2016 campaign is reaching prospective voters in person through multistate community canvassing, Affiliates, service providers and small businesses. Online, the groundbreaking Latinos Vote app and web tool put registration at users’ fingertips and allow them to help others register just by sharing their phones. In schools,a newly developed High School Democracy Project provides an easy curriculum to help schools register their eligible high school seniors. NCLR is also engaging potential voters through issue education collaborations with media partners.

The Orlando Hispanic Chamber of Commerce’s yearly event brought hundreds of Latino community members, leaders and business owners together and provided a timely backdrop for this important registration effort. Florida is home to the nation’s third-largest Hispanic population and, by 2028, it is projected that minorities in the state will become the majority population. The Florida Department of State Division of Elections’ most recent numbers indicate that almost 1.8 million Latinos are registered to vote, representing almost 15 percent of the state’s 12 million active registered voters.

“I am very excited to join with NCLR today to spread the message to our Latino community that we have a responsibility to register and vote,” said Frankie Negrón. If we don’t participate, we are giving up our right to have a say in who represents our community and the issues important to us.”

This year, NCLR will host its Annual Conference, the largest gathering of Latino leaders in the country, in Orlando, Florida, July 23–26. The theme—"Act, Participate, Vote"—will carry throughout the range of town halls and panels where issues such as job creation, education, health care, immigration and others will be viewed through the lens of increasing our community’s knowledge and civic engagement.

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit or follow along on Facebook and Twitter.