UnidosUS used to be known as NCLR. We have a new name, but our mission remains the same: To build a stronger country by creating opportunities for Latinos.

We Are Unidos US
A Brief Look at our Mission and Values

UnidosUS | Formerly NCLR

UnidosUS used to be known as NCLR (National Council of La Raza). Now we have a new name, but our mission remains the same: To build a stronger country by creating opportunities for Latinos.


Our previous name paid tribute to Chicano activism born in the Southwest back in 1968, during the heyday of the civil rights movement. And this is actually the second time we’ve changed our name—we were the Southwest Council of La Raza until 1972.

Through three years of one-on-one meetings, surveys, and 18 focus groups across the country, we found that our previous name didn’t resonate with the people that we were trying to reach—in particular those who don’t remember the civil rights movement or weren’t raised in communities that used the term.

UnidosUS | About UnidosUS | Formerly NCLR


Unidos means “united.” It is our call to action to the entire Latino community, but also reaffirms our commitment to working together with other communities.

UnidosUS | About UnidosUS | Formerly NCLR


UnidosUS | About UnidosUS | Formerly NCLR

- Protecting civil rights
- Expanding economic opportunity
- Equitable access to quality education
- Improving access to health care for all
- Nondiscriminatory immigration policies
- Amplifying the voices of Latino youth
- Ensuring that all eligible voters can cast their ballots with confidence


We work with more than 250 grassroots organizations in 37 states, Washington, DC, and Puerto Rico to help strengthen the Latino community around the United States. 

These Affiliates work on a wide range of issues that impact their local communities, from health care to education to immigration. We provide our Affiliates with trainings and other support, and they are our direct connection to the Latino community across the country. 

UnidosUS | About UnidosUS | Formerly NCLR


Since 2005, our President and CEO has been Janet Murguía. Murguía grew up in an immigrant family in the Argentine district of Kansas City, Kansas. As a result, Murguía is a committed advocate to advancing opportunities for the Latino community in the United States.

UnidosUS | About UnidosUS | Formerly NCLR

She earned three degrees at Kansas University—a bachelor’s in journalism, a bachelor’s in Spanish, and a law degree from the Kansas University School of Law. In Washington, DC, Murguía was legislative counsel to former Kansas Congressman Jim Slattery for seven years, after which she worked in the White House, serving as deputy assistant to former President Bill Clinton. She also served as deputy director of legislative affairs in the Clinton White House as well as a senior White House liaison to Congress.

Find out more about our work