UnidosUS Kicks Off Bilingual Outreach Campaign to Enroll Latinos in Health Coverage

Campaign will raise awareness about the Open Enrollment period which runs November 1 – January 15, 2022

WASHINGTON, DC—UnidosUS (formerly National Council of La Raza), the nation’s largest Latino civil rights and advocacy organization, announced today the launch of a bilingual awareness-raising campaign to urge eligible Latinos to enroll or renew their health coverage plan during the 2022 Open Enrollment period under the Affordable Care Act (ACA), which runs from November 1 to January 15, 2022.

As part of its outreach, UnidosUS will leverage a variety of marketing vehicles, including social media promotion and paid advertisements, and its network of Affiliates to deliver important information about the benefits of health coverage, the availability of affordable health plans, tips on navigating the health insurance marketplace and key deadlines to enroll. The campaign will also educate Latinos about additional coverage options including programs like Medicaid.

Since its implementation, the Affordable Care Act has paved access to affordable health coverage and care for 20 million Americans, including four million Latino adults and 600,000 children. However, coverage losses among Latinos prior to 2020, combined with the disproportionate toll of the coronavirus pandemic on Latinos’ health and finances has left the community even more vulnerable and without critical health protections. The campaign—now in its ninth year—will work to narrow gaps in health coverage and encourage eligible Latinos to sign up for a health plan before the January 15 deadline.

“Ensuring every American—including communities deeply affected by the coronavirus pandemic—has access to affordable health insurance is a public health and moral imperative,” said Eric Rodriguez, UnidosUS Senior Vice President of Policy and Advocacy. “This is especially true for Latinos, who are overrepresented among those uninsured and have suffered disproportionately from COVID-19 as a result. Our country is safer when everyone has access to quality and timely health care. This open enrollment period we remain committed to educating and moving more Latinos to take action and get covered.”

The 2022 Open Enrollment period will run from November 1 through January 15, 2022. To get started, visit healthcare.gov or cuidadodesalud.gov.